The BSS Tour Bydgoszcz

Agenda

10.00-10.30
Registration
10.30-10.40
Official welcome by a representative of the City of Bydgoszcz
10.40-11.00
Presentation: The economic potential of Bydgoszcz and its role in creating attractive jobs

Edyta Wiwatowska (Board President, Bydgoszcz Regional Development Agency)
11.00-11.50
Panel discussion: Customer Experience tools in the EB strategy

Wiktor Doktór (CEO, Pro Progressio) Edyta Wiwatowska (Board President, Bydgoszcz Regional Development Agency) Iwo Paliszewski (CEE Marketing & Employer Branding Manager, Antal) Joanna Gralewska (Sales Manager for Central and North Poland, Fabryka Mebli Biurowych MDD) Maciej Wawrzyniak (Head of Sales and Real Estate Management, Board Member, CDI Konsultanci Budowlani) Mira Mech (Head of Global Business Services Center, AkzoNobel) Tomasz Podolak (Founder and CEO, Linkleaders Group)
11.50-12.20
Coffee break
12.20-13.00
Power Speech: Employer branding in line with law

Michał Lisawa, LL.M. (Advocate, Counsel, Baker McKenzie)

- Internet activities of employers and employees;

- usage of social media;

- usage of employees image for branding purposes.
13.00-14.00
Lunch break
14.00-14.40
Business Case: Building an organizational culture exemplified by the GBC centre

Mateusz Siwa (Project Portfolio and Sevice Design Manager, Carlsberg GBS) Natalia Machińska (Employer Branding & Campus Recruitment Specialist, Carlsberg GBS)
14.40-15.10
Coffee break
15.10-15.50
Hard Talk: How to avoid mishaps in EB?

Adam Wąsik (Commercial&Employer Branding Director, Pracownia_EB)
15.50-16.00
End of the conference
16.00-17.00
Cocktail and networking